Download app banner

If the app is not installed, the banner will take the user to its App Store page. It also comes with some significant limitations:. Deep linking taking users to specific content only works if the app is already installed. Because of the fragmentation of the Android ecosystem and browser choice, Google has never released an Android smart banner.

All Android developers have had to roll their own or adapt a pre-existing solution. This is a major hassle if you are a mobile developer who has built for both Android and iOS and desire consistent behavior and attribution measurement. Unfortunately, progress on these alternatives has stalled in recent years, leaving developers out of luck once again. Here are a couple of the more popular examples:.

These links work on every operating system and browser to deliver users to your app or to the App Store, depending on the situation. Leveraging this expertise, we have built a fully customizable, cross-platform, trackable, deep linking smart app banner. When the banner is tapped and the app is currently installed, it will open the app. If the app is not installed, it will take the user to the appropriate App Store page. Works on all mobile browsers and mobile operating systems.

Easily create an iOS smart banner or Android smart banner once, and use everywhere. Tailor the Smart Banner look and feel as well as a call to action, based on specific behaviors of yours users both across mobile web and your app. For example, use a different banner for your most active users. Without changing any code on your page, run experiments to identify the optimize Smart Banner audience targeting and creative to drive the greatest conversion of new app installs as well as app re-opens.

On the Branch dashboard, we provide rich analytics to track how many people viewed and clicked the banner, and how many installed or opened the app. This can tell you how well a mobile web page is converting, and help you optimize your growth efforts. You can specify a dictionary of data that you want to pass into the app, so that you can take the user to a specific product, or piece of content within the app — also referred to as deep linking.

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